Map your buyers.
Win more deals.
Understand how B2B buying committees make decisions, what questions they have
at each stage of the funnel, and what interactions and stories convert.
B2B Buyer Journey Maps That Convert
We combine internal stakeholder insights with real buyer feedback, creating actionable
B2B buyer journey maps that drive revenue growth.
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A 6 week engagement mapping your B2B buying committee’s journey, from first touch to purchase. Identify key personas, decision stages, unanswered questions, and decision triggers. Validated with real buyer interviews.
What’s involved?
1: INTERNAL STAKEHOLDER
INTERVIEWS
8–12 interviews with your sales, marketing, product, and customer success teams. We’ll capture internal perspectives on buyer personas, stages,
objections, and decision criteria.
2: BUYER PERSONA & STAGE
MAPPING
We’ll document your B2B buying committee’s decision journey for one priority sales motion, including roles, goals, dependencies, and potential friction points that can impact conversion.
3: BUYER INTERVIEWS &
MARKET VALIDATION
10-15 qualitative interviews with prospects and recent customers. We’ll validate or refine your internal team’s perspective on how deals are won.
4: BUYER JOURNEY MAP &
GAP ANALYSIS
A visual map of the B2B buying committee decision, highlighting gaps in messaging, enablement, product roadmap, or process.
5: FINAL REPORT &
EXECUTIVE READOUT
Actionable recommendations for sales and field enablement, marketing content, competitive positioning, messaging, and product roadmap.
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$20,000+
6 WEEKS TO HIGHER WIN RATES
Why B2B PMM Is Different
Most advisors deliver frameworks. I build GTM systems that get used.
I work directly with B2B CEOs, CROs, and Product Marketing leaders to diagnose what’s breaking in your sales motion. And then fix it in ways your teams can execute.
As a Result, You Get
- Buyer-driven clarity
- Positioning that scales
- Storytelling that converts
- Sales-ready enablement
